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What is Demand Generation?

Demand generation is the process of creating interest and awareness in your products or services among your target audience. It involves a series of marketing tactics and strategies to attract potential customers and engage them in a way that makes them interested in your offerings. The ultimate goal is to generate demand for your business.

Identifying Your Target Audience

Understanding and defining your target audience is a critical step in demand generation. Your marketing efforts should be tailored to reach the people who are most likely to become your customers. Consider factors such as demographics, interests, and behavior when identifying your target audience.

Effective Demand Generation Strategies

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